Sunday, January 24, 2016

advertisement , dieting.

 

advertisements that focus on getting people to loose weight has grown over the years time, these specific  types of advertisement personally, I feel can be effective but also over whelming sometimes you know? I know pretty sure I am not the only one that has been up at 3:00am or 4:00am in the morning and was starving, and when you finally decide to fix yourself a snack and the commercial about loosing weight or exercising come on and makes you feel terrible lol, but I guess that's the POINT huh ? I know that they purposely have theses kinds of advertisement at the time of night/day because they feel those times are the best time to reach their targeted group of people, which are most likely people who are over weight or occasionally gets "late night snacks".

of course these advertisement are here to help "everyone" but I don't think they are meant just for everyone. they mostly target women and personally, they normally are showing overweight women loosing weight to look like models basically. and making women who don't look like that, feel as  though they need to change their appearance don't get me wrong, advocating health is a wonderful thing, but not everyone has to look like they did when they were much younger. This may very well not be advertisements intentions, they are just trying to get their product out their and make money, but this is the case sometimes. advertisement fall right into the category of persuading, and when trying to persuade their potential buyers they use  famous actors such as Jenifer Hudson , Oprah Winfrey, Kelly Clarkston & many more to advocates for them. they use this method of advertisement because people look up to actors and actresses and want to be like them, and some will buy their product only because they saw them advocating thins product.

the united states spent 100 million on advertisement for dieters,   20 billion for the annual revenue of the U.S weight loss industry, there are 108 million people on diets in the united states. dieters usually make four or five attempts a  a year. and 85 percent of costumers consuming weight loss products are female. people in this generation and before  this generation , will do anything to fix there self and when they have the money for it, just makes it easier for them to make these changes towards themselves, whether its because of these advertisments or other social media making them feel like they need to make that change, that includes surgery, diet products, diet books ect. 220,000 is the number of people with morbid obesity in the united states who have had bariatric surgey in 2009.
33,000 is the amount of money celebrity endorsers earn a average, earn per pound lost. 11,500 to 26,000 the average cost salaries paid by celebs endorsers of major weight loss programs.

I want to leave you guys with these questions...does advertisement motivate you to want to be healthy? or does is make you feel less beautiful when you don't look like those results? and will you do anything to change your self,when you are already created so wonderfully made? -joy































































































































4 comments:

  1. I know I find myself comparing and contrasting myself to models and those people on the weight loss commercials. And sometimes its not even a commercial for weight loss. Sometimes its an Instagram or tumblr post of a relatively fit person in little to no clothing. And sometimes these posts and commercials can cause you to degrade yourself but other times they can be used for motivation to make better, healthier food choices or to make an effort to go workout or even just remind yourself that you are who you are and love that. I think it all boils down to your own thoughts and choices and what you LET effect you.

    ReplyDelete
  2. I agree completely. I feel like we obsess over our bodies and then we continue to watch commercials and shows that highlight body shaming on a high level. Being healthy is one thing but continuing to shame people who don't look like runway models is embarrassing.

    ReplyDelete
  3. I think advertisement is meant to make you question yourself. Do i need this item? Do i need to make this change? If it didn't they'd be pointless and money wasted. I don't agree with having super skinny models on every cosmetic product or diet plan because peoples goals are different. Not everyone is aiming for a size zero.

    ReplyDelete
  4. What do you think about beauty product advertisements that aim for a more inclusive audience? Dove's Campaign for Real Beauty is a good example of this: http://www.dove.us/Social-Mission/campaign-for-real-beauty.aspx

    ReplyDelete